BEAMS

  • Featured
  • Branding
  • Website

Integration of Brand and E-Commerce

Project summary

The website for select shop BEAMS. With the goal of integrating their brand website and e-commerce website, we were able to design a new style of communication for Japan's largest apparel website. Information concerning the various labels and shops spread throughout the country and the searching and purchasing of items therein is, of course, an integral feature. However, the BEAMS website also includes a variety of other features such as the ability to search for the recommendations of staff from each shop. The user can also add staff, shops, and labels to their favorites and follow their feeds to receive a personalized information feed using the "Timeline" function. These experimental features serve to further convey the appeal of BEAMS online.
We worked in collaboration with the team from THE GUILD on UI direction & design.

セレクトショップ「BEAMS」のウェブサイト。ブランドとEコマース機能を統合したウェブサイトとして、全国に展開される様々なレーベルやショップや取扱いアイテムを購入することはもちろん。全国のショップで働くスタッフがオススメするアイテムやスタイリングの検索や、お気に入りのスタッフ・ショップ・レーベルをフォローすることでユーザーに最適化された情報が表示される「タイムライン」機能など、ウェブ上で展開される様々なコミュニケーション施策で「BEAMS」の魅力を伝えます。SCNR Inc.では「THE GUILD」チームと共同して、ウェブサイトのUIデザインを手がけました。

Detail

Direction
TWOTONE
Project Management
Hunch
UI Direction
THE GUILD
Design
SCNR Inc.
Graphic Design
DELTRO
Front-end Development
THE GUILD, Wicrep & GROUND
System
FORK
EC-System
ECBEING

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