Transforming Business Challenges Through Innovative Design

Through innovative branding and service design, we identify and address business challenges, navigating brands towards their envisioned futures. As experts in transforming visions into reality, we are committed to our corporate mission of fostering a sustainable and inclusive society by collaborating with companies driven by purpose.

Our skills range from creative research and branding to service design. We begin by identifying issues in the early stages of a business, designing products as solutions, and further overseeing their operation and improvement. We consistently define the goals needed for each phase of the business and guide the project accordingly.

We offer comprehensive branding support, encompassing the creation of mission statements and symbolic designs to effectively communicate the brand's message to society. Additionally, we provide communication strategies aimed at fostering deep user engagement, along with operational guidelines to ensure appropriate brand management.

Starting from crafting mission and purpose statements to designing symbolic marks that embody the brand's identity, and choosing colors and typography to convey its personality, we build an identity that enhances the brand's appeal and differentiates it from others.

We also devise a strategy that meticulously selects the most effective media channels for brand communication, aligning with your business objectives and the attributes of your target audience. Furthermore, we provide assistance in optimizing your social media operations to drive user engagement.

We will create brand guidelines that empower anyone to manage the diverse components of brand identity and communication strategy. These guidelines will be structured as updatable resources, ensuring consistency in brand activities and facilitating seamless internal communication.

We offer creative direction to bring strategy and vision to life, interface design to deliver an engaging user experience, and design systems to ensure business scalability and design coherence.

Through overseeing and managing creative work at large, we facilitate the actualization of the vision within the realm of business strategy and guide decision-making processes in design production.

In addition, we design interfaces for web services, brand media, and various applications. Our designs focus on achieving both usability and conversion by enriching the user experience through prototyping and verification work.

We establish design guidelines for visual elements, UI components, and other design elements. By creating a reusable system and sharing it with the team, we ensure consistency in both brand and service design, enhance work efficiency, and enable rapid development and design updates.

• The 60th ACC Tokyo Creativity Awards
• Branded Communication Division, Category A (Digital Experience) - Minister of Internal Affairs and Communications Award / Grand Prix
• Branded Communication Division, Category B (Promotion / Activation) - Silver
• Marketing Effectiveness Division - Gold
• Design Division - Bronze

• The 69th Nikkei Advertising Awards
• 12th Nikkei Veritas Advertising Award - Grand Prize