Create your sound any place, any time.
YAMAHA reface
Challenge
YAMAHA, one of Japan's most renowned musical instrument brands, has introduced the "reface" keyboard, designed for playing music anywhere. This mobile mini keyboard, named after Yamaha's historic synthesizer and stage piano series, opens up new possibilities for users in music production.
Solution
The reface series features four models, each with its unique sound. To help users envision the experience with the product, a communication strategy was proposed that included a website aggregating videos explaining the sound characteristics of each type, collaboration videos with renowned musicians worldwide, and user reviews from YouTube.
