Service Design for Investment Information Media
NIKKO FROGGY
Challenge
Nikko Securities operates the investment information media platform NIKKO FROGGY, which is anchored in the concept of changing the common sense of money. In a world where talking about money may seem somewhat uncool, there was a demand for a strategy that would change this perception and empower individuals to engage with their finances with accurate knowledge.
Solution
Through creative direction of SIX and THE GUILD, we were in charge of the design and content management for web media. Our focus has been on UI design that makes learning about complex topics like money and investment easy, enjoyable, and understandable. We have handled various growth strategies to facilitate user engagement with diverse content such as comics, columns, and interviews. Additionally, we've managed a creative team with a view towards operational updates and content renewal.
