Visual Identity Design for Online Media Exploring “Tea Time”
DIG THE TEA
DIG THE TEA is a sandbox-style media that curates various aspects of tea, its culture, items, and people, inviting users to playfully explore 'tea time.' With the launch of this venture, an identity with diversity and feasibility was required, looking ahead from the foundational digital media to the future expansion of the product line.
We were in charge of identity design. Centered around team interviews, we articulated the value proposition of the business and the definition of tea before designing the visual identity. We leveraged the identity to reflect a diverse and contemporary understanding of 'tea,' expressing it through a simple logotype in multiple colors. Additionally, we have established guidelines for the use according to the expansion of the product line.
Let your heart melt away in moments as fleeting as the stream at full flood.