Reconnecting Human-Scale Living with Nature
Inu to Mori Kurashi Lab.
Challenge
Inu to Mori Kurashi Lab. is a company that provides direction in the outdoor field, supports pet-related businesses, and develops products and plans, with the keyword of recovering "humanity" through nature, animals, and plants. With the company's launch, there was a need for branding that would convey the value provided by the company and ensure its features are recognized by customers.
Solution
We were in charge of brand design and direction to make the most of their stance of valuing the "place" and "bonds" between people and dogs, and the beautiful photographs that embody this. We have handled the design of the visual identity, the establishment of brand guidelines, and the design of various graphics and the website, all under a consistent concept.
