Immersive Visual Storytelling That Amplifies Emotional Resonance
niko and …
Challenge
niko and ... launched its 2015 fall/winter campaign, "Soredemo, Watashi." capturing the everyday emotions of real women with a strong personal style. Through 45 YouTube videos and 20 Instagram visuals, the campaign portrayed diverse moments of modern womanhood. To fully convey this rich narrative, a digital lookbook was required as the central platform of the promotion.
Solution
We designed a website that seamlessly integrates large-scale videos and photography, allowing visitors to immerse themselves in the campaign's visual world. Prioritizing intuitive navigation and content flow, the site presents each scene with clarity and emotional resonance. Our approach ensured the online experience became an extension of the campaign’s core message and aesthetic.
