Web Design and Art Direction for a Concept Restaurant
COURTESY
Challenge
"Courtesy" is a restaurant produced by artist Noritaka Tatehana. With this new launch, it was crucial to convey its concept, "the marriage of food and art". Furthermore, strategies were required to embody the unique perspectives that emerge from its patrons, enhancing the restaurant's brand value.
Solution
We were in charge of the brand design through the website. Starting with conceptualization after extensive interviews, we conducted on-site inspections from the construction phase, visualizing the aesthetic contained in the art pieces, the restaurant's setting, and the dishes crafted by the chef. Additionally, we managed the design direction, including filming an opening video to foster anticipation for visiting the restaurant.
This is where art and food come together, where new sense of values is provided by the harmony of people who gather here.
