Designing Cohesive Brand Expressions Across Touchpoints
FUNTERACTIVE Inc.
Challenge
FUNTERACTIVE Inc. is a creative company that designs interactive experiences to support corporate marketing. As part of its rebranding, the company sought to redefine its visual identity, including a new logo. The goal was to establish a cohesive brand image that reflects both its expertise in digital engagement and its forward-looking vision.
Solution
We developed a comprehensive visual identity system that balances clarity and flexibility. The new logo and design framework express its unique positioning in digital engagement while ensuring scalability across various touchpoints. By carefully defining visual language and guidelines, we enabled consistent brand communication, enhancing recognition and trust as the company evolves.
