E-commerce Website for Japan’s Leading Apparel Brand
BEAMS, a brand leading Japanese apparel industry, underwent a website renewal. This update centered around an omnichannel approach, integrating the brand's website with its e-commerce capabilities. Furthermore, the renewal aimed to establish a platform capable of online dissemination of various information, utilizing 'People,' 'Products,' and 'Events' as its resources.
Collaborating with TWOTONE Inc. and THE GUILD, we were in charge of the design of the purchasing experience and interface. Our design direction encompassed everything from website prototyping to proposing staff and brand content, as well as crafting an interface for seamless website navigation and purchasing experiences.