Transforming Financial Engagement with Clarity and Innovation
NIKKO TOSHIN NISA
Challenge
Nikko’s Investment Trust NISA, operated by SMBC Nikko Securities, simplifies the process of investing in mutual funds through NISA. The platform provides free access to investment articles for everyone and allows account holders to purchase from a wide selection of over 1,000 funds. In a society where discussing money is often seen as unappealing, the challenge was to reshape this perception and empower individuals with financial knowledge.
Solution
Through creative direction by SIX and THE GUILD, we designed an engaging web media experience and managed content strategy. The UI was crafted to make complex financial concepts accessible and enjoyable, leveraging diverse content formats like comics, columns, and interviews to boost user engagement. Additionally, we supported long-term content growth by managing creative teams for ongoing updates and refinements.
