Designing Seamless Digital Journeys for Discerning Customers
MARKAWARE
Challenge
MARKAWARE is a menswear brand founded by designer Shunsuke Ishikawa in 2009. It begins by traveling the world in search of sustainable natural materials and collaborates with Japan's exceptional craftsmanship to create sophisticated garments for adults. With the aim of establishing a digital sales framework for the brand, efforts were made to enhance the conversion rate through tactics such as landing page creation and e-commerce improvement.
Solution
We were responsible for improving usability and identifying necessary information to convey their dedication to clothing craftsmanship and the allure of their meticulously crafted products to users. We conducted tests through the creation of landing pages for seasonal collections and provided advice to enhance the e-commerce site's usability.
