![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2023/11/yuen_KV.jpg)
Website Design for a Hot Spring Hotel Dedicated to Refining Essential Beauty
YUEN SHINJUKU
Challenge
Yuen is a word that means origin or reason in Japanese. Hot Spring Hotel Yuen reexamines the essential elements of a hotel, curating room layouts, designs, and services to meet the needs of guests and the environment. It offers a new option in the tourism market, including for inbound travelers.
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2023/11/yuen01.jpg)
Solution
We were in charge of the website design direction. Embodying the hotel's concept of 'simplicity without excess' and 'tranquility and calmness', we expressed a poetic worldview centered on photography and typography that embodies a refined sense of beauty.
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2023/11/yuen03.jpg)
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2023/11/yuen04.jpg)
The origin of the “ryokan” is, in a sense, the “omotenashi” hospitality culture of Japan taking physical form. It is a calm, quiet space, born of an austere and simple design, possessed of a minimalist beauty, that welcomes all five senses across all four seasons.
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2021/01/yuen07.jpg)
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2021/01/yuen08.jpg)
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2021/01/yuen09.jpg)
![YUEN SHINJUKU](https://scnr.co.jp/wp/wp-content/uploads/2021/01/yuen10.jpg)