Brand Website for Luxury Hotel in Kyoto
hotel kanra kyoto
Challenge
The luxury hotel 'hotel kanra kyoto' is located north of Higashi Honganji in Kyoto. With the hotel's facility expansion and renovation, there was a need to update the brand image and facility information, as well as to develop communication strategies that would attract customers from Asia and other overseas markets.
Solution
We were in charge of the design direction of its website. This involved conducting hearings to set objectives, and even staying at the hotel to perform in-depth research. We proposed a composition centered around photographs and text that conveys the experience of spending a day at the hotel. Our design direction aimed to allow online visitors to appreciate the hotel's authentic concept and the spirit of hospitality offered to guests.
We are a hotel where guests can experience the spirit of Kyoto that embraces the Japanese beauty, wisdom and hospitality.
