Kobikicho Kiichi is a kappo restaurant that serves seasonal dishes with the spirit of kaiseki, guided by the philosophy of "Tenzen Kosai". The brand unravels the origins of kaiseki cuisine through ten elements —water, fire, cutting, boiling, ingredients, preparation, vessels, mise-en-scène, hot water, and tea — conveying these elements through words and photography. Alongside the cuisine, the carefully curated selection tableware is also a highlight. We were in charge of creating the brand's website.

With the richness of seasonal ingredients, the craftsmanship of skilled artisans, the beauty of tableware that delights both the eyes and palate, and the delicate flavors of Japanese cuisine — we carefully considered how to express the captivating essence of kaiseki to international guests visiting Japan. Thoughtfully selecting the right words and visuals, we designed the brand’s online communication experience.

・Creative Direction: Soshin Kimura
・Art Direction & Graphic Design: Nobuhiro Yamaguchi, Ippei Tamai
・Photography: Shizuka Suzuki