Context of Traditional Culture (Product ver.)


Washi appeals to the spirit of Japanese craftsmanship

With its unique texture and feel, beautiful luster and transparency, washi (Japanese traditional paper) is one of Japan’s most beautiful traditional crafts. Washi is made by hand by skilled craftsmen using traditional methods, making it of extremely high quality and durability. Besides, as a natural fiber and renewable plant-derived material, it contributes to waste reduction and sustainable product development, and is becoming an attractive option for consumers sensitive to sustainability and environmental concerns.

Washi is deeply rooted in Japanese traditional craftsmanship and reflects Japanese culture and aesthetics. Through washi, people around the world are exposed to Japanese traditions and history, and are fascinated by its value and beauty.

Last year, a shopping mall in Hong Kong hosted a pop-up of “WASHI,” a denim brand from Okayama made from washi paper. Washi, a natural material, is processed into a “unique yarn with a strong and soft texture” using a unique technique, and then made into denim fabric. Washi, a natural material, is “cool in summer, warm in winter, dries quickly, and has shape-memory properties,” which inspired the idea of making denim fabric. It seems that the traditional culture passed down from generation to generation continues to fascinate the world today.

In this newsletter, we will highlight some examples of how traditional cultures around the world are becoming the context for new cultural exchanges.

和紙で作るデニム「WASHI」、香港で初のポップアップ 「岡山を正しい価値で売りたい」 (香港経済新聞)

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Fusion of traditional crafts and fashion

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Cultural Accessibility

Saber Fazer, a platform that brings together information on traditional Portuguese crafts, was launched in 2019 as a government initiative. It is intended to be used by a wide range of users, from professionals to travelers, with the aim of collecting and disseminating knowledge, and to help traditional culture flourish.

Saber Fazer platform highlights Portuguese arts and crafts (PORTUGAL resident)