Exploring a moment of indulgence.

DIG THE TEA Graphic, Branding


DIG THE TEA is a sandbox-type media that curates tea-related things, things, and people from various perspectives and explores "tea time" as if playing. In order to launch the business, an identity with diversity and feasibility was required, from the starting point of digital media to the future development of the product line.


At Scanner, I was in charge of identity design. We designed the visual identity after verbalizing the value of the business and the definition of tea based on team interviews. A simple logotype with multiple colors was used to create an identity that reflects the diverse and modern ways of thinking about tea. In addition, we have established guidelines for the use of the logo in accordance with the development of the product.

Launch website